I’m a Brazilian Dutch Digital Producer, Marketing & Creative Strategist based in The Netherlands.
With 7+ years of experience leading global campaigns, from multi-market launches to metaverse experiences. Skilled in UX/UI design and digital strategy, with notable projects including :
- UX/UI & Digital Strategy: Led UX/UI design and landing page optimization at Ryou and Kickstart Language School, ensuring improved performance and conversions. Developed keyword strategies, conducted audience research, and optimized digital content to enhance engagement and lead generation.
- Content & Social Media Marketing: Managed social media coordination, content creation, and video production, driving audience engagement and brand visibility. Produced and edited video content for Kickstarts archive, enhancing digital storytelling and brand presence.
- Digital Production & Large-Scale Campaigns: As a Digital Producer at Wavemaker, worked with clients like Sky ShowTime, coordinating cross-functional and cross-cultural teams across 22 European markets. Aligned strategy, creative execution, and campaign activation from pre-launch to market release.
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- Marketing Strategy & AI-Driven Insights: Served as a Marketing Strategist leveraging AI, conducting market research and audience analysis for brands like Toyota, Transavia, and Unilever. Focused on creative testing, channel strategies, and performance optimization to refine advertising effectiveness.
- Paid Media & Performance Marketing: Currently a Social & Video Specialist, activating, managing, and optimizing campaigns across Google Ads Manager, Meta Ads Manager, TikTok Ads Manager, DV360, and Google Analytics. Uses Google Data Studio to monitor real-time campaign performance, fine-tune strategies based on KPIs, and enhance media efficiency.
- Data-Driven Decision Making: Skilled in analyzing CTR, CPC, CPM, ROAS, bounce rates, and conversion rates to measure success and continuously improve campaign effectiveness.
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♻️ Industry Experience
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💚 About Me
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🍏 Artistic Portfolio Website
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I’ve led multi-market projects, designed virtual environments, and managed campaigns for global brands, combining creativity and data to deliver outstanding results. Whether it’s crafting compelling content, optimizing engagement, or embracing innovative technologies, I thrive on making ideas come to life.
My Work
Industry Experience
About Me
Bio
CV
Testimonials
My Links
💼 Linkedin
💌 l[email protected]
🧿 Website